alliteration

Etymology

From New Latin allīterātiō, from allīterātus, from allīterō, from Latin ad (“to, towards, near”) and lītera (“a letter”).

noun

1. The repetition of consonant sounds at the beginning of two or more words immediately succeeding each other, or at short intervals.
   So fish fury all round, as there has been in the past. And as an aside, that alliteration was, sadly, not mine that of a former political correspondent of the Daily Record, John Deans, and applied to the 'cod wars' with Iceland. March 20 2018, “Fish fury flares over Brussels Brexit deal”, in ITV
2. The recurrence of the same letter in accented parts of words, as in Anglo-Saxon alliterative meter.