allure

Etymology 1

From Middle English aluren, from Old French aleurer, alurer, from a (“to, towards”) (Latin ad) + leurre (“lure”). Compare lure.

noun

1. The power to attract, entice; the quality causing attraction.

verb

1. (transitive) To entice; to attract.

Etymology 2

From Middle English alure, alour, from Old French alure, aleure (“walk, gait”), from aler (“to go”) + -ure.

noun

1. (dated) Gait; bearing.
   Harper's Magazine The swing, the gait, the pose, the allure of these men.
2. The walkway along the top of a castle wall, sometimes entirely covered and normally behind a parapet; the wall walk.