blatant

Etymology

Coined by Edmund Spenser in 1596 (“blatant beast”). Probably a variation of *blatand (Scots blaitand (“bleating”)), present participle of blate, a variation of bleat, equivalent to blate + -and. See bleat.

adj

  1. Obvious, on show; unashamed; loudly obtrusive or offensive.
    WikiLeaks did not cause these uprisings but it certainly informed them. The dispatches revealed details of corruption and kleptocracy that many Tunisians suspected, […]. They also exposed the blatant discrepancy between the west's professed values and actual foreign policies. 2013-06-07, Gary Younge, “Hypocrisy lies at heart of Manning prosecution”, in The Guardian Weekly, volume 188, number 26, page 18
  2. (archaic) Bellowing; disagreeably clamorous; sounding loudly and harshly.
    Harsh and blatant tones. 1859, Richard Henry Dana Jr., To Cuba and Back
    A blatant bugle tears my afternoons. / Out clump the clumsy Tommies by platoons, / Trying to keep in step with rag-time tunes, / But I sit still; I've done my drill. 1918, Wilfred Owen, The Calls

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