creative

Etymology

Borrowed from Late Latin creativus, from Latin creō. Equivalent to create + -ive. Displaced native Old English orþanclīċ.

adj

1. Tending to create things, or having the ability to create; often, excellently, in a novel fashion, or any or all of these.
   a creative dramatist who avoids cliche
2. (of a created thing) Original, expressive and imaginative.
   a creative new solution to an old problem
3. (set theory) A type of set of natural numbers, related to mathematical logic.
   a creative set
4. Designed or executed to deceive or mislead.
   creative accounting

noun

1. (countable) A person directly involved in a creative marketing process.
   He is a visionary creative.
2. (uncountable) Artistic material used in advertising, e.g. photographs, drawings, or video.
   The design team has completed the creative for next month's multi-part ad campaign.
   I've included in my portfolio all the creative I've completed in my five year design career.