euphemism

Etymology

Recorded since 1656; from Ancient Greek εὐφημισμός (euphēmismós), from εὐφημίζω (euphēmízō), from εὔφημος (eúphēmos, “uttering sound of good omen, abstaining from inauspicious words”), from εὖ (eû, “well”) + φήμη (phḗmē, “a voice, a prophetic voice, rumor, talk”), from φημί (phēmí, “to speak, say”).

noun

1. (uncountable) The use of a word or phrase to replace another with one that is considered less offensive, blunt or vulgar than the word or phrase which it replaces.
   Akin to it [litotes] is euphemism, which may be applied to the same purpose. a. 1803, James Beattie, “Of Rhetorick”, in Elements of Moral Science, volume III, Philadelphia: Hopkins and Earle, published 1809, section I, page 118
   In 1946, George Orwell addressed the relationship of language to reality and suggested that euphemism, not imperfect analogy, was the real danger. If we don’t use shocking language to describe a shocking circumstance, can we truly recognize what is happening? 2019-7-26, David J. Ulin, “Op-Ed: I’m Jewish and I don’t say this lightly: ‘Never again’ is right now in America”, in LA Times
2. (countable) A word or phrase that is used to replace another in this way.
   When it is said of the martyr St. Stephen, that “he fell asleep,” instead of—he died, the euphemism partakes of the nature of metaphor, intimating a resemblance between sleep and the death of such a person. a. 1803, James Beattie, “Of Rhetorick”, in Elements of Moral Science, volume III, Philadelphia: Hopkins and Earle, published 1809, section I, page 118
   Euphemistic language turns up in many areas of American life in a variety of situations. Not all euphemisms are alike, but they have one thing in common: They obscure meaning rather than enhance it; they shade the truth. 2004, George Carlin, “EUPHEMISMS: It's a Whole New Language”, in When Will Jesus Bring the Pork Chops?, New York: Hyperion Books, →OCLC, →OL, page 6