glamour

Etymology

Borrowed from Scots glamour (“magic”), alteration of Middle English gramere (“grammar”), from Old French gramaire. Doublet of glamoury, gramarye, grammar, and grimoire.

noun

1. (uncountable) Originally, enchantment; magic charm; especially, the effect of a spell that causes one to see objects in a form that differs from reality, typically to make filthy, ugly, or repulsive things seem beauteous.
   They often murmur to themselves, they speak To one another seldom, for their woe Broods maddening inwardly and scorns to wreak Itself abroad; and if at whiles it grow To frenzy which must rave, none heeds the clamour, Unless there waits some victim of like glamour, To rave in turn, who lends attentive show. 1882, James Thomson (B. V.), The City of Dreadful Night
2. (uncountable) Alluring beauty or charm (often with sex appeal).
   glamour magazines; a glamour model
3. (uncountable) Any excitement, appeal, or attractiveness associated with a person, place, or thing; that which makes something appealing.
   The idea of being a movie star has lost its glamour for me.
   Boys have not lost their love for adventure, and still have `itchy feet.' Many are seeking glamor jobs, want to be writers, detectives, seamen. 7 May 1950, The Daily Telegraph, Sydney, page 13, column 3
4. Any artificial interest in, or association with, objects, or persons, through which they appear delusively magnified or glorified.
5. A kind of haze in the air, causing things to appear different from what they really are.
6. (countable) An item, motif, person, image that by association improves appearance.

verb

1. (transitive) To enchant; to bewitch.