granola

Etymology

Genericization of Granola, name of an early brand of the cereal, itself a variation of Granula, invented by James Caleb Jackson in 1863. Granula was named after the granules of Graham flour, the main ingredient.

noun

1. A breakfast and snack food consisting of loose, crispy pellets made of nuts, rolled oats, honey and other natural ingredients.

adj

1. (chiefly Canada, US, of a person) Eating healthy food, supporting the protection of the environment, and having liberal views.
   You see more and more of the granola hippie activist types these days.
   […]behind them a granola-looking mom in denim overalls and a t-shirt was pulling in to do her drop-off . . . from a Prius. November 21, 2013, Jame Schaefer, Tobias Winright, Environmental Justice and Climate Change, page 228
   Rather, the anti-vax movement is almost entirely a phenomenon of the affluent crunchy granola Left—as everyone across the political spectrum acknowledged until the last week or so. February 13, 2015, Dennis Saffran, “The Orwellian Campaign To Project Anti-Vaccination Onto Republicans”, in The Federalist
   Yet some experts believe that voices from the far right are beginning to drown out those of the crunchy granola crowd. June 18, 2020, Kiera Butler, “The Anti-Vax Movement’s Radical Shift From Crunchy Granola Purists to Far-Right Crusaders”, in Mother Jones