heteronormative

Etymology

hetero- + normative

adj

1. Of or pertaining to the practices and institutions that privilege or value heterosexuality, heterosexual relationships, and traditional gender roles as fundamental and "natural" within society.
   Much of the language used when discussing wedding planning is heteronormative, which can alienate homosexual couples.
   This suggests both that film studies can be heteronormative even when it is analyzing homosexual representations and that close textual analysis is itself structured by heterosexual presumptions and assumptions. 1997 Summer, John Champagne, ““Stop Reading Films!”: Film Studies, Close Analysis, and Gay Pornography”, in Cinema Journal, volume 36, number 4, →ISSN, →JSTOR, page 82
   In the same way, homosexuality and bisexuality will always be seen as problematic in heteronormative organizations. 1998-02-28, Ruth Holliday, “Philadelphia: AIDS, Representation, Organization”, in John Hassard, Ruth Holliday, editors, Organization-Representation: Work and Organizations in Popular Culture, SAGE, →OL, page 102