logo

Etymology

1937, clipping of logogram or logotype.

noun

1. A visual symbol or emblem that acts as a trademark or a means of identification of a company or organization.
   The unified colour palette of reds, blues, and yellows used throughout the signage matches that of the institution’s logo and letterhead. 2019, Li Huang, James Lambert, “Another Arrow for the Quiver: A New Methodology for Multilingual Researchers”, in Journal of Multilingual and Multicultural Development, →DOI, page 5
2. (by extension) An audio recording for the same purpose; a jingle.
   What about including a CD of your music or a copy of your audio logo/jingle in your promotional items […] 2011, James Hammond, Branding Your Business
3. (sciences) A single graphic which contains one or more separate elements.
4. An ensign, a badge of office, rank, or power.