marketing

Etymology

verb

1. present participle and gerund of market

noun

1. Buying and/or selling in a market (street market or market fair).
   1. (archaic or Philippines) Shopping, going to market as a buyer.
      Although Miss Pross, through her long association with a French family, might have known as much of their language as of her own, if she had had a mind, she had no mind in that direction […] So her manner of marketing was to plump a noun-substantive at the head of a shopkeeper without any introduction in the nature of an article […] 1859, Charles Dickens, A Tale of Two Cities
      [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone. 1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, p. 223)
      We did everything from laundry to house cleaning, washing dishes to cooking, and even marketing. Since I was gifted with the skills to cook, I volunteered to help out in the kitchen and do the marketing. May 14, 2022, Fr. Roger Solis, SVD, The Word in Other Words, University of San Carlos
   2. (dated) Attending market as a seller.
      Marketing was a time-consuming task for truck farming families, as the round trip could take most of the day.
2. (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.
   a bachelor's degree in marketing
   In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. 2013-05-25, “No hiding place”, in The Economist, volume 407, number 8837, page 74