memetic

Etymology

meme + -etic, by analogy with gene → genetic

adj

1. Of or pertaining to memes; pertaining to replication of concepts.
   The term internets[…]is an example of memetic usage that functions as a high profile in-joke. 2012, Michele Zappavigna, Discourse of Twitter and Social Media
   But let’s not assume that all of the innuendo and debate is a product of the Russian info-war, or that the Kremlin is a grandmaster of the memetic chessboard. 2015-07-07, Mark Galeotti, “'The west is too paranoid about Russia's information war'”, in The Guardian
   Within different communities, groups, or dyads, the same memetic media could be deployed as a long-standing community in-joke, dadaist absurdity, or even as fighting words (or images, as the case may be). 2018, Whitney Phillips, Ryan M. Milner, The Ambivalent Internet[…], John Wiley & Sons, page 122
   Gamergate, “the Fappening” (or Celebgate), and the subsequent Comicsgate are examples of campaigns that deployed active memetic warfare in racialized and gendered ways to attack and drive away a constructed enemy. 2021, Lisa Nakamura, Hanah Stiverson, Kyle Lindsey, Racist Zoombombing, Routledge