relevant

Etymology

Borrowed from Latin relevāns, relevāntem, present active participle of relevō (“lift up again, lighten, relieve”), from re- (“again”) + levō (“lift”).

adj

  1. Related, connected, or pertinent to a topic.
    1. (Usually and especially) Directly related, connected, or pertinent, with important ramifications or implications.
      His mother provided some relevant background information concerning his medical condition.
  2. Not out of date; current.
    The message of Christmas is still relevant as we near the end of a troubled year and the beginning of an uncertain but challenging new year. December 20, 1973, “Hansen says Christmas time for thanks, hope”, in The Aberdeen Times
    Motorola was quickly losing the cell-phone battle to Nokia for a time. When they launched the RAZR phone and combined it with their "Hello Moto" campaign, it made the brand relevant again. 2008, Scott Cooper, Fritz Grutzner, Birk Cooper, Tips and Traps for Marketing Your Business, McGraw-Hill, page 39

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