allurement

Etymology

From allure + -ment.

noun

1. Attractiveness; appeal, charisma.
   He read the letter aloud. Sophia listened with the studied air of one for whom, even in these days, a title possessed some surreptitious allurement. 1922, Ben Travers, chapter 1, in A Cuckoo in the Nest
2. An enticement, inducement or bait.
   That though their Thoughts are ever turn'd upon appearing Aimiable, yet every Feature of their Faces and every Part of their Dress is fill'd with Snares and Allurements. 1723, Charles Walker, Memoirs of Sally Salisbury
   The sheer unimaginableness of coming into her mouth — of coming into anything other than the air or a tissue or a dirty sock — was an allurement too stupendous for a novice to forswear. 2008, Philip Roth, Indignation