enticement

Etymology

From Old French enticement.

noun

1. The act or practice of enticing, of alluring or tempting
   Suddenly on the far side of the street Rozsi and her sister passed, with little baskets on their arms. He started up, and at that moment Rozsi looked round--her face was the incarnation of enticement, the chin tilted, the lower lip thrust a little forward, her round neck curving back over her shoulder. Swithin muttered, "Make your own arrangements--leave me out!" and hurried from the room, leaving James beside himself with interest and alarm. 1900, John Galsworthy, chapter 5, in Salvation of a Forsyte
2. That which entices, or incites to evil; means of allurement; an alluring object
   None but those who have experienced them can conceive of the enticements of science. 1818, Mary Shelley, chapter 4, in Frankenstein, archived from the original on 2011-10-30