conquest

Etymology

From Middle English conquest, from Old French conqueste (French conquête).

noun

1. An act or instance of achieving victory through combat; the subjugation of an enemy.
   Alexander the Great's conquest of the Persians
2. (by extension, often figurative) An act or instance of gaining control of or mastery over something, overcoming obstacles.
   Mankind's conquest of space
   Therefore, this dream of the human conquest of selfishness appeared devoid of any strong sense of the necessity of internal struggle to overcome it 2002, Merle Goldman, Leo Ou-fan Lee, An intellectual history of modern China, page 21
3. That which is conquered; possession gained by mental or physical effort, force, or struggle.
4. (obsolete, feudal law) The acquiring of property by other means than by inheritance; acquisition.
5. (colloquial, figurative) A person whose romantic affections one has gained, or with whom one has had sex, or the act of gaining another's romantic affections.
6. (video games) A competitive mode found in first-person shooter games in which competing teams (usually two) attempt to take over predetermined spawn points labeled by flags.

verb

1. (archaic) To conquer.
2. (marketing) To compete with an established competitor by placing advertisements for one's own products adjacent to editorial content relating to the competitor or by using terms and keywords for one's own products that are currently associated with the competitor.