hype
Etymology 1
Clipping of hyperbole.
noun
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(marketing) Promotion or propaganda; especially exaggerated claims. After all the hype for the diet plan, only the results ended up slim.Don't believe the hype, it's a sequel / As an equal can I get this through to you 1988, “Don't Believe the Hype”, in It Takes a Nation of Millions to Hold Us Back, performed by Public Enemy
verb
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(transitive) To promote heavily; to advertise or build up. They started hyping the new magazine months before its release.Hydrogen fuel cells are hugely hyped but have yet to prove themselves in the real world beyond a few limited trials or small fleets on the European mainland. August 23 2023, Ben Jones, “A Fast Charge to DMUs' demise?”, in RAIL, number 990, page 30
Etymology 2
adj
Etymology 3
noun
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(slang) Short for hypodermic needle. hype kit -
(metonymically, slang, dated) A drug addict. The Mob enforced the No-“H” Law. They tortured pushers. They killed them. Local hypes copped in L.A. Local hypes rode the Heroin Highway. 2001, James Ellroy, The Cold Six Thousand, New York: Knopf, page 90
Etymology 4
noun
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Alternative form of hipe (“wrestling move”)
verb
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Alternative form of hipe (“wrestling move”)
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